In October 2022, the Integrated Renewal Program – Student (IRP Student) kicked off its Mission to Launch campaign. This campaign aims to raise awareness, generate interest, get buy-in from impacted stakeholders and the broader UBC Community as well as managing appropriate expectations within the community.
The short, campaign video, created in collaboration with UBC Studios, was recently awarded Gold at the prestigious 2023 Hermes Awards. This project, conceptualized and produced completely in-house at UBC, emphasizes our commitment to pushing boundaries in media and digital communication, and reinforces the university's commitment to innovation.
The Hermes Creative Awards recognizes excellence in the field of media and communications. It is an international competition that honours the creative achievements of professionals in various disciplines, including animation.